BESIDE the road

A coast to coast roadtrip to reinvent magazine distribution

8 episodes

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In average, only 30% of print magazines handled by large distributors are sold, and the remaining 70% ends up thrown away. When working with these distributors, publishers are not only unable to reclaim their unsold magazines, but they can’t even target an adequate choice of retailers. BESIDE promotes both sustainability and creative entrepreneurship, and therefore it was essential that its distribution model reflect on these values. “We had to find an innovative way to distribute the first issue of our magazine while being true to our core values. So we have resigned our discussions with big distributors and imagined our distribution as a tool to get closer to our community across North America,” says Jean-Daniel Petit, BESIDE’s Creative Director.


BESIDE the road / Episode 08

Montana & Oregon

Driving through Montana, Idaho & Oregon, the scenery evolves quite a bit, from flat lands to damp forests all the…

BESIDE the road / Episode 07


BESIDE the road / Episode 06

Mustang to the rescue

The horses we meet at the ranch exude health and happiness. Through rehabilitation, they’ve built up their self-confidence and learnt…

BESIDE the road / Episode 05

Jeff Spackman

Jeff Spackman and his friends pull up in a 90’s Jeep Cherokee ready to lead our hike. As a child,…

BESIDE the road / Episode 04

JP Tessier

J-P invites us inside for a drink where we meet his son Leo (3), his daughter Lily (6) and his…

BESIDE the road / Episode 03


As she glides on the snow, Christine tells us a little about her life story in her charming Gaspesian accent.…

BESIDE the road / Episode 02

JC Lemay

J-C is an Ontario-born biologist and underwater photographer. He moved to the area to study marine biology and the river soon…

BESIDE the road / Episode 01


Traditional Print Distribution is Broken. – In average, only 30% of print magazines handled by large distributors are sold, and…

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